Why use medical animation?

Medical animation is very useful for marketing, training, and educating because it can get right to the point, clearly and quickly without showing anything you don't want the audience to see. With 3D animation, it is possible to show a patient in proper position and then show the incision site or simply make the skin fade to transparent in a matter of seconds. You can also orbit the camera freely and segment any bone, vessel, or organ and see inside or through anything you wish. You simply cannot get that freedom with medical video. It is almost impossible to ask a surgeon to move his head over while you get the shot with a video camera. There is also no reason to show blood or anything else you don't wish your audience to see, which is useful when presenting to patients about their procedure.