Augmenix is a medical device company that focuses on developing and commercializing innovative products that improve the quality of life for cancer patients. Their flagship product, SpaceOAR® Hydrogel, is designed to protect surrounding tissue during radiation therapy for prostate cancer.
Augmenix needed a way to explain the benefits and features of their SpaceOAR® Hydrogel product to potential investors, customers, and patients. The product's unique mechanism of action, which involves injecting a gel to create space between the prostate and the rectum, was difficult to convey through traditional marketing materials.
Augmenix partnered with Ghost Productions, a medical animation and graphics company, to create a series of animations and medical graphics that effectively communicated the benefits of SpaceOAR® Hydrogel to their target audience. Ghost Productions worked closely with Augmenix's team to understand the product's mechanism of action and create a visual representation of the process.
The animations and medical graphics produced by Ghost Productions proved to be instrumental in helping Augmenix explain the benefits of SpaceOAR® Hydrogel to their target audience. The visual aids helped potential investors, customers, and patients understand the product's mechanism of action and the benefits of using it during radiation therapy for prostate cancer. The effectiveness of the animations and medical graphics created by Ghost Productions was demonstrated by Augmenix's successful acquisition by Boston Scientific. In September 2018, Boston Scientific announced that it had acquired Augmenix for $600 million, citing the potential of SpaceOAR® Hydrogel as a key factor in the acquisition.
The partnership between Augmenix and Ghost Productions demonstrates the value of using medical animations and graphics to effectively communicate complex medical concepts to target audiences. The success of the partnership was demonstrated by Augmenix's successful acquisition by Boston Scientific and the potential of SpaceOAR® Hydrogel to improve the quality of life for cancer patients undergoing radiation therapy for prostate cancer.
Ghost Productions is an award-winning medical media production company that can help you with custom medical animation and marketing services. We offer a wide array of digital representation services that can help anyone in the medical field improve their marketing, support patient communication efforts, or even streamline staff training. Our team is highly trained and has a great understanding of biomedical processes, so they can accurately represent your device or product in a 3D medical animation, or other types of illustrations you may be interested in. Contact Ghost Productions now and tell us more about how we can help you train your surgeons, sell more medical devices, or explain your pharmaceutical product.