In order to get an audience to understand the content and take specific actions based on a video presentation, the first requirement is to achieve audience engagement. Story-driven, 3D character animation by Ghost Productions does so much more than explain medical concepts, procedures, devices, pharmaceuticals and health care. These 3D animated medical videos capture the audience’s imagination in a delightful and powerful way.
Some of the earliest experiences we all have as children are to enjoy watching animations. One of the reasons that animation is so compelling is that our medical 3D animation company can tailor-make a character that is exactly what is needed to tell the story. When using compelling 3D animation characters, these presentations create audience engagement by:
The design of 3D character medical animation includes working with an in-depth understanding of the target audience demographics. This approach is especially useful for keeping children, teenagers and adults engaged while they are absorbing the medical information they need. If the target audience is diverse, more than one character may be used, for sub-segments of the audience to relate to, in order to provide various perspectives on the subject matter.
Through a process called “mirroring,” animation characters create emotional states for an audience that the audience will feel, which helps guide their understanding of the material being presented. For example, if something might be confusing, an animated character can express confusion about it as well, thereby allowing the audience to feel less intimidated by the subject matter.
Our medical 3D animation company uses animated medical videos to help explain a medical procedure, how a certain type of medicine works, or the functions of a medical device, in an easy-to-understand way.
Ghost Productions offers story-driven 3D medical animations that feature compelling characters. They are colorful, involving, exciting and empowering. They also can include interactivity for appropriate applications such as when using them for kiosk presentations.
Ghost Productions helps clients passionately tell their stories and make it unforgettable. Our medical 3D animation company is the ONLY highly regarded professional studio with extensive experience producing high-quality 3D characters and medical animations that are anatomically correct and medically accurate.
Character Animation Case Study: Medical Spokesperson for the Bausch + Lomb Technology Showcase
Project Mission: Create a compelling way to highlight the Bausch + Lomb latest technology advances. Suffering from a common problem with successful growth, Bausch + Lomb has produced many animation visualizations to explain their technologies. Many of these videos were produced by different production companies and often different divisions. Our challenge was to develop a creative concept to contain a number of visually divergent animations in a cohesive presentation.
Solution: We recommended the application of an animated spokesperson to present and lead the audience through the line of technology advances. This introduction in a branded environment gave a cohesive context for each technology piece. Additional attention was paid to the formatting of each of the animations would be presented. We also recommended rescripting and applying the same VO talent across all of the animations.
The technology showcase was very successful in achieving these goals. The rendering worked out to be very believable and interesting to watch. We were challenged by some irregularly formatted content but we were able to edit these together in a very cohesive manor. In some cases we were able to repurpose animation content that was likely doomed due to the low resolutions.
In the process of developing the B+L spokesperson, we were able to advance our capability while expanding our software for character building. Lighting and shading a light neutral environment presented a number of technical challenges as well since the global illumination initially didn’t offer much to help contrast in the character. We solved this with a custom lighting rig that kept the character rooted in the branded environment while offering enough contrast to distinguish he features at distance.
This was a really fun and exciting project for our creative and production team. We expanded our capabilities and had a great time developing this solution. We invite you to share your marketing challenges and we can work together to build a solid solution, and have fun doing it!
Completed: July, 2012
Budget: ≈ $15,000-$18,000
With ongoing advancements in medical technology and the dedication of visionary organizations like Synchron and Ghost Medical, we are witnessing the dawn of a new era in healthcare—one where the power of thought is harnessed to restore mobility and communication for those in need.
Witness the evolution of spine care and explore the cutting-edge technology behind Aesculap's activL Artificial Disc with Intelligent Motion Technology. Gain a comprehensive understanding of how this revolutionary device revolutionizes the treatment of degenerative disc disease, offering patients a chance to regain their quality of life and restore natural spinal function.
Ruthless Spine's animated logo featuring Rufass, the charismatic skeleton mascot, symbolizes our commitment to revolutionizing spine surgery.
Wraith-VR Surgical Simulation is a revolutionary tool that allows medical sales reps to demonstrate surgical procedures, devices, and instrumentation remotely in virtual operating rooms. Developed by Ghost Productions Medical Animation Studio & Surgical VR Developer, Wraith-VR is a powerful VR network that connects up to 8 Oculus Quest headsets with a single virtual patient. This Seuss-like animation parody showcases the portability and ease of use of Wraith-VR, making it possible to demonstrate surgical devices anywhere. With Wraith-VR, medical sales reps can meet with doctors in real-time and provide them with a comprehensive understanding of how their medical devices and pharmaceutical products work. This innovative technology focuses on the area of medicine that deals with surgical procedures and medical device sales. Contact Ghost Productions Medical Animation Studio & Surgical VR Developer to learn more about how they can help you explain your medical devices and pharmaceutical products.
"Discover Zimmer Biomet's Revolutionary Treatment for Scoliosis with "Ahead of the Curve" Animation Are you looking for innovative treatment options for scoliosis? Look no further than Zimmer Biomet's vertebral body tethering device, The Tether. Ghost Productions' story-driven character animation, "Ahead of the Curve," tells the inspiring story of Tara's mother and her research on different treatment options for scoliosis, ultimately leading her to The Tether. The Tether is an emerging treatment for a select patient population and is available through the FDA's humanitarian device exemption (HDE) pathway. This revolutionary treatment represents the first approval order for a humanitarian use device in spinal pediatrics within the last 15 years. With the recent removal of many semi-rigid stabilization systems that were historically used for AVBT, The Tether arrives at a critical time for continuation of care. Zimmer Biomet's mission is to improve the quality of life for people around the world, and The Tether is a prime example of this commitment. This collaboration between clinicians, the FDA, and Zimmer Biomet has given surgeons an important fusion-less scoliosis treatment option for their pediatric patients. The procedure gives kids the best option for maintaining spine mobility and reaching their full potential. To optimize patient outcomes, Zimmer Biomet and the FDA are finalizing a new clinical study for The Tether, partnering with the Harms Study Group, a worldwide cohort of surgeons with over 20 years of productivity who perform comprehensive, multi-center, prospective research studies focused on pediatric spinal deformity. The Tether - Vertebral Body Tethering System is designed to treat skeletally immature patients who require surgical treatment to obtain and maintain correction of progressive idiopathic scoliosis, with a major Cobb angle of 30 to 65 degrees whose osseous structure is dimensionally adequate to accommodate screw fixation, as determined by radiographic imaging. Patients who have failed bracing and/or are intolerant to brace wear may be selected for this treatment. At Ghost Productions, we can help you sell more medical devices and educate your patients so they can have a better understanding of their healthcare options. Contact us today to learn more about our medical animation and virtual reality services. Visit our website at www.ghostproductions.com or call us at (651) 633-1163."
Looking for an innovative treatment for young patients with scoliosis? Look no further than Zimmer Biomet's Tether procedure. Ghost Productions has produced a captivating character animation that tells the story of a young girl named Tara and her experience with scoliosis. The Tether represents the first approval order for a humanitarian use device in spinal pediatrics within the last 15 years, making it an emerging treatment for a select patient population. This non-fusion spinal device is designed to treat skeletally immature patients who require surgical treatment to obtain and maintain correction of progressive idiopathic scoliosis, with a major Cobb angle of 30 to 65 degrees. Patients who have failed bracing and/or are intolerant to brace wear may be selected for this treatment. Zimmer Biomet and the FDA are continuing to collaborate on a new clinical study for The Tether to optimally monitor patient outcomes. To learn more about this innovative treatment option, visit Ghost Productions' website today.
Ghost Production has created a visually engaging and medically accurate Teen Acne Medical Animation for an eLearning Program. This animation focuses on the causes of acne and how sebum spreads through the pores. The client's product is expertly showcased in this video, providing valuable information to those seeking to understand the underlying mechanisms of acne. This animation is an excellent resource for anyone interested in the field of dermatology or skincare. With its attention to detail and clear explanations, it is sure to be featured prominently in search engine results.
Looking for a visually stunning and inspiring animation that showcases the future of medical technology? Look no further than Ghost Productions' latest creation! Our expert team has crafted a beautifully rendered character animation that seamlessly blends heart-felt storytelling with a realistic look at the technological advancements that are just around the corner. Whether you're a medical professional looking to stay ahead of the curve or simply someone who is passionate about the future of healthcare, this animation is sure to leave you feeling hopeful and inspired. So why wait? Check out our latest work today and see for yourself why Ghost Productions is the go-to choice for cutting-edge medical animations!
A medical illustration of an individual receiving the Covid mRNA Vaccine via the upper arm muscle ( intramuscular injection method )
As the official mascot, Rufass will embark on a mission to spread awareness and comfort in the realm of spine health.
Cluster headaches may cast a shadow of suffering, but with innovative solutions like the Pulsante micro-neurostimulator system, there's a newfound glimmer of hope on the horizon.
Revolutionizing Paralysis Treatment: Synchron's Stentrode™ Neural Interface Enables Direct Brain Control of Assistive Devices
Experience the Journey of Healing: A Medical Animation by Ghost Productions Depicting the Surgical Restoration of a Painter After a Traumatic Fall
"Experience the Future of Eye Care with Bausch + Lomb's Cutting-Edge Technology at the Technology Showcase" - Image:
Ghost Productions is an award-winning medical media production company that can help you with custom medical animation and marketing services. We offer a wide array of digital representation services that can help anyone in the medical field improve their marketing, support patient communication efforts, or even streamline staff training. Our team is highly trained and has a great understanding of biomedical processes, so they can accurately represent your device or product in a 3D medical animation, or other types of illustrations you may be interested in. Contact Ghost Productions now and tell us more about how we can help you train your surgeons, sell more medical devices, or explain your pharmaceutical product.