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Spinous Process Fixation Animation Case Study: Spineology VIA

Spinous Process Fixation Animation Case Study: Spineology VIA

Ghost Medical Animation + VR Surgery
June 11, 2015
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Project: VIA Spinous Process Fixation Device Animation for Spineology, Inc.

MISSION: Create an animation of the features and benefits of the VIA spinous process fixation device in context with posterior spinal anatomy. Special emphasis will be put to focus on the adjustable width clamping anchors and use with and without the interspinous and supraspinous ligament.

SOLUTION: Working closely, and discreetly with Spineology’s Garrett Ganske, we conceived of an animation that would break the visual paradigm for previous animations. When Garrett brought his concept of building a feature focused animation of their latest offering for Spinous Process Fixation, VIA, we couldn’t wait to get started. Blending some really skillful anatomic modeling and texturing by Allison Howle with the technical creativity of our lighting/shading dept resulted in a finished animation that did more than break paradigms.

The special attention to anatomic detail and contrast sensitivity, along with a really appropriate music track had dramatic effect. With this piece as a foundation, we have now evolved Spineology’s animation solutions to successfully integrate focused storytelling with beautiful visuals. Since producing VIA we have completed a number of new animations in this way, and are looking forward to the next.

This animation is a solid example of the creative power of collaboration between our client’s and our animation production team. When we are able to dream with our clients, beautiful things happen. Contact us today to get started with our expert team.

COMPLETED: July, 2014

BUDGET: ≈ $15,000-$20,000

Spineology - Via - HD

August 15, 2014
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Ghost Productions is an award-winning medical media production company that can help you with custom medical animation and marketing services. We offer a wide array of digital representation services that can help anyone in the medical field improve their marketing, support patient communication efforts, or even streamline staff training. Our team is highly trained and has a great understanding of biomedical processes, so they can accurately represent your device or product in a 3D medical animation, or other types of illustrations you may be interested in. Contact Ghost Productions now and tell us more about how we can help you train your surgeons, sell more medical devices, or explain your pharmaceutical product.