Ghost Medical created an anatomically-rich and dynamic medical device animation showcasing the clinical and mechanical advantages of the SmartShot® Marrow Access Device for Marrow Access Technologies.
The SmartShot® Marrow Access Device enables marrow stimulation to treat small cartilage injuries of the knee, ankle, shoulder, wrist, and elbow. Compared to legacy methods of marrow stimulation (microfracture and drilling), SmartShot better preserves bony anatomy, resulting in increased flow of marrow and improved remodeling and healing.
This high-impact animation begins by visually illustrating the device in its retracted and charged state, highlighting its sleek engineering and readiness for deployment. The animation captures the controlled discharge of the SmartShot® needle, emphasizing its precision and efficiency. The viewer is introduced to the versatility of the device through multiple tip configurations, designed to optimize marrow access across various joint anatomies.
To underscore SmartShot®’s clinical benefits, the animation contrasts it against legacy marrow stimulation techniques. Traditional microfracture and drilling methods are shown compacting subchondral bone and disrupting natural marrow flow. In stark contrast, SmartShot® is animated to preserve the integrity of the bone structure, minimize disruption, and maintain bone permeability.
microfracture fails to achieve adequate marrow access, and drilling blocks vital blood and marrow flow, slowing healing. SmartShot®, however, maintains open pathways for marrow elements, facilitating better remodeling and promoting faster, more effective healing.
The animation then transitions into an anatomical montage, demonstrating the use of SmartShot® in various joints—knee, shoulder, ankle, wrist, elbow, and hip—illustrating its versatility in treating small cartilage injuries. The piece concludes with a branded, cinematic close-up of the SmartShot® Marrow Access Device and its distinct identity in orthopedic innovation.
Ghost Medical is the leading force in medical marketing, animation, and training solutions. Founded in 1994, our mission is to make medicine easier to understand and more engaging for every audience—whether it's surgeons, patients, investors, or sales teams. We specialize in producing high-impact 3D medical animations, interactive training modules, and virtual surgical simulations that communicate complex concepts with clarity and precision. Ghost helps medical device and pharmaceutical companies build brand authority, drive conversions, and educate their markets with visuals that captivate and convert. Our animations are not only medically accurate but also marketing-optimized—delivering key messages faster and more effectively than traditional video formats. Contact us to start a project today!
Ghost Medical is an award-winning leader in medical visualization, specializing in custom medical animation, medical marketing services, and surgical training solutions. We provide a comprehensive range of digital services designed to elevate medical marketing, enhance patient communication, and streamline staff training. With a team of highly skilled professionals and deep expertise in biomedical processes, we ensure precise and impactful representations of your device, product, or procedure through 3D animations, medical illustration, and other dynamic media formats. Contact Ghost Medical today to discover how we can help you train surgeons, boost medical device sales, or effectively communicate your pharmaceutical innovations.
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