CLIENT: Veritas Health – spine-health.com
MISSION: Veritas Health owns several medical informative websites that provide truthful, clear, and factual information for patients to learn about their respective spine-related problems. Our goal was to develop a production pipeline capable of producing an extensive library of animation and medical renderings with the highest quality possible to help visitors to their website better understand their conditions and treatment options. We chose to approach the mission by producing a pilot animation with the most advanced methods of visualizing the spine we’d ever attempted. The result was a visually stunning 3D animation that fully explained Herniated Disc pathology. We told the story in such a way that an average user could easily watch and learn about this pathology. In addition, we developed a visual aesthetic that we believe will be uniquely beneficial explaining spinal conditions.
INNOVATIONS: Because we knew this pilot was simply the forerunner for a massive series, we spent considerable more time developing the look, feel, and methods of automating the process so that we could not only show dramatize visualization innovations on this first animation, but be capable of replicating these innovations efficiently throughout the entire series.
BUDGET: Single animation budget/value: $20,000-$30,000 • Pipeline development for entire series budge: Undisclosed
Ghost Productions is an award-winning medical media production company that can help you with custom medical animation and marketing services. We offer a wide array of digital representation services that can help anyone in the medical field improve their marketing, support patient communication efforts, or even streamline staff training. Our team is highly trained and has a great understanding of biomedical processes, so they can accurately represent your device or product in a 3D medical animation, or other types of illustrations you may be interested in. Contact Ghost Productions now and tell us more about how we can help you train your surgeons, sell more medical devices, or explain your pharmaceutical product.