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Medical Spokesperson Animation Case Study: Bausch + Lomb

Medical Spokesperson Animation Case Study: Bausch + Lomb

Ghost Medical Animation + VR Surgery
July 13, 2015
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Project: Medical Spokesperson for the Bausch + Lomb Technology Showcase

MISSION: Create a compelling way to highlight the Bausch + Lomb latest technology advances. Suffering from a common problem with successful growth, Bausch + Lomb has produced many animation visualizations to explain their technologies. Many of these videos were produced by different production companies and often different divisions. Our challenge was to develop a creative concept to contain a number of visually divergent animations in a cohesive presentation.

[vimeo 62401993 w=500 h=281]

SOLUTION: We recommended the application of an animated spokesperson to present and lead the audience through the line of technology advances. This introduction in a branded environment gave a cohesive context for each technology piece. Additional attention was paid to the formatting of each of the animations would be presented. We also recommended rescripting and applying the same VO talent across all of the animations.

The technology showcase was very successful in achieving these goals. The rendering worked out to be very believable and interesting to watch. We were challenged by some irregularly formatted content but we were able to edit these together in a very cohesive manor. In some cases we were able to repurpose animation content that was likely doomed due to the low resolutions.

In the process of developing the B+L spokesperson, we were able to advance our capability while expanding our software for character building. Lighting and shading a light neutral environment presented a number of technical challenges as well since the global illumination initially didn’t offer much to help contrast in the character. We solved this with a custom lighting rig that kept the character rooted in the branded environment while offering enough contrast to distinguish he features at distance.

This was a really fun and exciting project for our creative and production team. We expanded our capabilities and had a great time developing this solution. We invite you to share your marketing challenges and we can work together to build a solid solution, and have fun doing it!

COMPLETED: July, 2012

BUDGET: ≈ $15,000-$18,000

Bausch + Lomb - Technology Showcase Trailer

March 22, 2013
Bausch + Lomb
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Ghost Productions is an award-winning medical media production company that can help you with custom medical animation and marketing services. We offer a wide array of digital representation services that can help anyone in the medical field improve their marketing, support patient communication efforts, or even streamline staff training. Our team is highly trained and has a great understanding of biomedical processes, so they can accurately represent your device or product in a 3D medical animation, or other types of illustrations you may be interested in. Contact Ghost Productions now and tell us more about how we can help you train your surgeons, sell more medical devices, or explain your pharmaceutical product.