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inclusivity and representation in medical animations

Celebrating Inclusivity in Medical Animations: A Juneteenth Reflection

Stephan Kuslich
June 19, 2024
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Representing Diversity in Medical Animations for MedSource Labs IV Products

As we celebrate Juneteenth, a day of reflection and a reminder of the journey towards equality, Ghost Productions proudly highlights our commitment to inclusivity and representation in medical animations. Our recent collaboration with MedSource Labs on their IV products ensures that patients of all races are represented accurately and respectfully in our work.

The Importance of Representation

Visual representation significantly impacts patient comfort and understanding in the medical field. When patients see themselves reflected in medical animations and illustrations, it fosters a sense of trust and inclusivity. This becomes particularly important in a diverse society where medical procedures and products need to resonate with everyone, regardless of their background.

Our Approach

For the MedSource Labs IV products, we meticulously depicted a range of skin tones in our animations. We undertook a detailed process of color matching and rendering to ensure that the skin tones appear accurate and realistic. By doing so, we created animations that are not only medically precise but also inclusive and representative of the diverse patient population.

dark skin tone arm with a IV Product inserted.

The Science Behind the Skin

Creating realistic skin tones in 3D animations involves understanding that skin is not a single layer of color but a complex structure comprising multiple layers. Each layer contributes to the overall appearance of the skin. We used advanced skin shading techniques and rendered our animations in Redshift to achieve natural-looking skin.

Our team experimented extensively with skin shaders to capture the subtleties of skin tones. This process involved simulating how light interacts with the different layers of skin, including the epidermis, dermis, and subcutaneous tissue. Light bounces off certain layers while penetrating others, which are more transparent, creating a realistic depiction of how skin looks under various conditions.

Using Maya for 3D modeling and Substance Painter for texture painting, we crafted highly detailed skin textures. These tools allowed us to adjust the surface properties to achieve the right balance of light reflection and absorption, making the skin look natural and lifelike.

Overcoming Challenges

Achieving realistic skin tones in 3D animations required advanced rendering techniques and a deep understanding of color science. Our team utilized sophisticated tools and software to overcome these challenges. As a result, we produced a set of animations that beautifully showcase MedSource Labs' products in use by patients of various skin tones.

inclusivity and representation skin tones in medical animations

Commitment to Diversity

At Ghost Productions, diversity and inclusivity drive our work. We believe that every patient deserves to be seen and understood. This project with MedSource Labs showcases our ongoing efforts to produce medical content that is both high-quality and inclusive.

As we honor Juneteenth, we reaffirm our commitment to creating medical animations that reflect the rich diversity of the communities we serve. We take pride in our work and remain dedicated to pushing the boundaries of inclusivity in medical visualization.

Looking Ahead

The journey towards equality and representation continues. We look forward to future projects that will allow us to further this mission. By integrating diverse perspectives and inclusive practices, we aim to set new standards in the medical animation industry.

Stephan Kuslich

Company Founder & CSO - Ghost Medical

Inclusivity and Representation in Medical Animations

June 19, 2024
MedSource Labs
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Ghost Productions is an award-winning medical media production company that can help you with custom medical animation and marketing services. We offer a wide array of digital representation services that can help anyone in the medical field improve their marketing, support patient communication efforts, or even streamline staff training. Our team is highly trained and has a great understanding of biomedical processes, so they can accurately represent your device or product in a 3D medical animation, or other types of illustrations you may be interested in. Contact Ghost Productions now and tell us more about how we can help you train your surgeons, sell more medical devices, or explain your pharmaceutical product.