Ghost Medical recently had the pleasure of designing a custom digital experience for Atreon Orthopedics, a pioneering startup specializing in biologic healing solutions. The goal? To modernize the Atreon Orthopedics website with an emphasis on clarity, visual storytelling, and ease of future updates — all within their unique branding framework.
Atreon Orthopedics, based in Dublin, Ohio, is an innovative medical device subsidiary of Nanofiber Solutions. Their products, Rotium and Biocharge, use cutting-edge electrospinning nanofiber scaffold technology to enhance soft tissue healing.
Atreon Orthopedics needed an updated dynamic and educational platform that could scale with their rapid growth, target healthcare professionals, and deliver valuable resources to both clinicians and distributors. With their new website they can now update their own content without completely relying on a third party.
Although Ghost is well-versed in a variety of website builders, we chose WordPress for Atreon Orthopedics because it best aligns with their evolving needs. WordPress, paired with the Elementor page builder, allowed us to establish a flexible design framework that was both professional and scalable. Elementor’s intuitive interface empowers the Atreon team to independently update text, swap images, and make other content changes with ease as their company continues to grow. Because Ghost Medical selected WordPress with Elementor as the core CMS for the Atreon Orthopedics website, this allowed us to deliver:
Ghost Medical implemented a responsive and modern web design for Atreon Orthopedic's, aligning with the specific needs and standards of medical device websites.
Responsive design ensures that a website functions smoothly and looks polished across all screen sizes—whether viewed on a desktop, laptop, tablet, or smartphone. Instead of creating separate versions for each device, the design intelligently adapts through the use of fluid grids, scalable images, and media queries, offering a consistent user experience regardless of the platform.
Ghost Medical is most well known for its expertise in medical visualization, setting the standard in the industry through compelling and accurate digital content. We brought Atreon’s technologies to life throughout their website with medical animations that illustrate their product's function and surgical technique, 3D medical illustrations that show scaffold integration and healing, and custom graphics that fit seamlessly into their refreshed brand identity.
One of the central challenges of the Ghost Medical website overhaul was achieving the right balance between clear, compelling messaging and visually immersive design. As the team reimagined key pages—including Home, Products & Technology, Rotium / Biocharge product pages, Rotium Tendon Repair, About, Contact, and News—they faced the dual imperative of showcasing cutting-edge medical animation capabilities while articulating complex scientific information in a way that remained accessible and persuasive.
This required a nuanced approach: visually, the site needed to project authority and technical excellence, leveraging high-end 3D renderings and clean, modern design elements that reflected the sophistication of Ghost Medical's work. Simultaneously, the messaging had to be tightly scripted, concise but informative, brand-consistent but flexible enough to address varying user intents, from surgeons to medtech executives to investors.
Ultimately, the project demanded close collaboration between Ghost medical's web and animation teams pair with Atreon Orthopedic's marketing team to ensure that each visual asset not only complemented the written narrative but also enhanced clarity, emotional impact, and conversion potential without overwhelming the visitor or compromising the credibility of the science behind the products.
A standout feature of the new Atreon Orthopedics website is the Resource page. This centralized hub includes: Downloadable brochures, Instructions for Use (IFUs), Surgical technique guides and Clinical studies. This makes essential materials easily accessible for physicians and distributors — a critical improvement for B2B usability and FDA-compliant communication.
We redesigned the Contact page with dynamic forms that integrate spam filtering and better lead targeting, ensuring only qualified inquiries reach their team.
Google PageSpeed tests confirmed that the site operates in the top 10% for efficiency, with optimized code, caching, and responsive design ensuring a fast, seamless user experience.
All designs underwent testing with the WebAIM contrast checker, ensuring compliance with accessibility standards. This step guarantees inclusivity, a vital consideration for medical device companies targeting diverse users.
Now that the site is live, our next objective is to amplify Atreon Orthopedics’ visibility through a tailored SEO strategy. This will help them reach their target audience of orthopedic surgeons and healthcare providers looking for biologic healing solutions.
Working with the Atreon marketing team was a collaborative and creative experience. Their clear vision and deep knowledge of the orthopedic space helped us shape a digital platform that both informs and inspires. Ghost Medical is proud to be a small part of Atreon’s big growth story.
If your current web design, SEO, or social media efforts aren’t delivering the results you need, Ghost Medical can help. We specialize in creating high-performance, engaging, and compliant websites that not only rank above industry giants but also capture and convert your key customers. Even better, we can likely provide these services at a cost much lower than what you’re currently paying your agencies or service providers—while achieving far superior results.
Ready to see what Ghost can do for your company? Contact us today to start your journey toward better performance and more impactful digital presence.
Ghost Medical is an award-winning leader in medical visualization, specializing in custom medical animation, medical marketing services, and surgical training solutions. We provide a comprehensive range of digital services designed to elevate medical marketing, enhance patient communication, and streamline staff training. With a team of highly skilled professionals and deep expertise in biomedical processes, we ensure precise and impactful representations of your device, product, or procedure through 3D animations, medical illustration, and other dynamic media formats. Contact Ghost Medical today to discover how we can help you train surgeons, boost medical device sales, or effectively communicate your pharmaceutical innovations.
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